摘要5-6
Abstract6-7
List of Abbreviations7-8
List of Figures8-11
Chapter One Introduction11-15
1.1 Background of the Study11
1.2 Research Methodology11-13
1.2.1 Research Questions11-12
1.2.2 Data collection12-13
1.2.3 Method of Analysis13
1.3 Organization of the Thesis13-15
Chapter Two Literature Review15-24
2.1 Definitions of Genre15-17
2.2 Overview of Genre Analysis17-21
2.2.1 Development of Genre Analysis17-18
2.2.2 Approaches to Genre Analysis18-21
2.3 Studies on Advertising Texts21-24
Chapter Three Theoretical Framework24-30
3.1 Concepts of Communicative Purposes24
3.2 Move and Step24-25
3.3 Genre-based Procedures25-27
3.4 Two Research Models of Genre Analysis27-30
3.4.1 Swales' CARS Model27-28
3.4.2 Hasan's GSP Model28-30
Chapter Four A Contrastive Analysis of Engpsh and Chinese JAs30-59
4.1 Communicative Purposes of JAs30-31
4.2 Analvsis of Generic Structures31-43
4.2.1 Identification of Moves and Steps31-38
4.2.2 Analysis of Move Structures38-43
4.3 Analysis of Persuasive Strategies43-59
Chapter Five Findings and Discussion59-65
5.1 Similarities of the Two Corpora59-60
5.2 Differences of the Two Corpora60-62
5.3 Reasons for the Differences62-65
Chapter Six Conclusion65-70
6.1 Summary of the Research65
6.2 Imppcation for Writing EJAs65-69
6.3 Limitations and Suggestions for Further Study69-70
Bibpography70-73
Acknowledgements73-74
Appendix One74-79
Appendix Two79-83