本站原创摘 要 近来，微信发展势头强劲，了网络社交的新宠。试图从传播学的角度来探讨网络媒体发展中的这一新热潮，运用“使用与” 理论来解释微信的功能与其受用户青睐之间的关系，并了微信所带来的传播方式的新变革。
关键词 微信 使用与 信息传播方式
中图分类号：G2文献标识码：A
The Rise of Micro-Letter from the Perspective of Communication
FANG Zhixin[1], CAI Libai[2]
([1] Department of Communication, Xiamen University Tan Kah Kee College, Xiamen, Fujian 361021;
[2] School of Computer Engineering, Jimei University, Xiamen, Fujian 361021)
Abstract Recently, micro-letter develops strongly, has become the new darling of the social networking. This paper attempts to explore this new we of online media development from the perspective of communication, the use of the "uses and gratifications" theory to explain the function of the micro-letter fored by the users with the relationship between, and discusses the micro-letter brought by the new changes in the mode of tranission.
Key words micro-letter; uses and gratifications; information dissemination
1 微信概述
2011年国内互联网发展迅速，就在新浪、搜狐、腾讯开始为微博争夺客户群的时候，新的社交方式开始冲击着微博。-以上为可参考的写作提示