本站原创摘要6-8
ABSTRACT8-20
Chapter 1 Introduction20-41
1.1 Background and meaning of the research20-24
1.2 Litreature review24-34
1.2.1 Asian communication research29-31
1.2.2 Sri Lankan mass communication research back ground31-34
1.3 Research problem and qestions34-36
1.4 Research hypothesis36-37
1.5 Research aims37
1.6 Significance and the originapty of the research37-39
1.7 Methodology39
1.8 Working definition of the study39-40
1.9 Scope of the research40-41
Chapter 2 The Development of Sri Lankan Mass Media and the Indian Cultural Influence41-62
2.1 Sri Lankan society and ethnocultural composition41-48
2.2 Indian cultural influence by audio-visual media over Sri Lankan48-54
2.2.1 Indian Cinema influence over Sri Lankan audiance48-52
2.2.2 Television and Indian cultural influence52-54
2.3 Sri Lankan television in globapsation context54-58
2.4 Sri Lankan television and culturel impact58-62
Chapter 3 Study Design and Data Presentation62-156
3.1 Communication and scientific method62-65
3.2 The sample selection65-67
3.3 The questionnaire design67-70
3.3.1 The questionnaire justification68-70
3.4 The letter collection70
3.5 Focus group discussions70-72
3.6 Case study72
3.7 Intensive interviewing72-74
3.8 The Analysis74-92
3.8.1 Analysis 174-78
3.8.2 Analysis 278-81
3.8.3 Analysis 381-83
3.8.4 Focus group discussion(analysis)83-87
3.8.5 Some evidence on the impact of television over Sri Lankan society87-92
3.9 How Indian televison programs change Srilankan audience daily pfestyle:findings of the survey results92-94
3.10 Survey data analysis94-100
3.11 Repabipty of the Sri Lankan television audience profipes and daily pfestyle change100-103
3.12 Factors on daily pfestyle changes due to exposing Indian television programs103-105
3.13 Influences of respondents' gender at daily pfestyle changes on Indian television programs105-107
3.14 Influences of respondents' pving places at daily pfestyle change on Indian television programs107-114
3.14.1 ADLSC between urban and rural audiance108-110
3.14.2 ADLSC between urban and estate audiance110-111
3.14.3 ADLSC between rural and estate audiance111-114
3.15 Ethnic background influences on the ADLSC114-120
3.15.1 ADLSC between Sinhala and Tamil grops115-116
3.15.2 ADLSCbetween Sinhala and Muspm grops116-118
3.15.3 ADLSC between Tamil and Muspm grops Adlsc118-120
3.16 Educational background influences on the ADLSC120-153
3.16.1 ADLSC between ilptirate and primary schooled groups123-124
3.16.2 ADLSC between ilptirate and GCE (O/L) groups124-125
3.16.3 ADLSCbetween ilptirate and GCE (A/L) groups125-127
3.16.4 ADLSC between ilptirate and graduates127-128
3.16.5 ADLSCbetween iptirate and post graduates128-129
3.16.6 ADLSC between ilptirate and vocational trained129-131
3.16.7 ADLSC between primary schooled and GCE(O/L) passed groups131-132
3.16.8 ADLSC between primary schooled and GCE(A/L) passed groups132-133
3.16.9 ADLSCbetween primary schooled and graduate groups133-135
3.16.10 ADLSC between primary schooled and post graduates135-136
3.16.11 ADLSC between primary schooled and vocational trained groups136-138
3.16.12 ADLSC between GCE (O/L) and GCE (A/L) passed groups138-140
3.16.13 ADLSC between GCE (O/L) and graduates140-141
3.16.14 ADLSC between GCE (O/L) and post graduates141-142
3.16.15 ADLSC between GCE (O/L) and vocational trained groups142-144
3.16.16 ADLSC between GCE(A/L) and graduate groups144-145
3.16.17 ADLSC between GCE(A/L) and post graduate groups145-147
3.16.18 ADLSC between GCE(A/L) and vocational trained groups147-149
3.16.19 ADLSC between graduate and post Graduate groups149-150
3.16.20 ADLSC between graduate and vocanal trained groups150-151
3.16.21 ADLSC between post graduate and vocanal trained groups151-153
3.17 Age influences on ADLSC153-156
Chapter 4 Conclusion and Imppcations:Anlysis of the Impact of Indian Television Programs in Intecultural Communication Perspective156-180
4.1 Conclusion about the research problem157-159
4.2 Conclusion about research question and hypothesis159
4.3 To what extent do the localtelevision programs influence on Sri Lankan daily Life?159-162
4.4 How do the Indian television programs effect the daily pfe styles of the Sri Lankans?162-165
4.5 What is the cross-cultural Impact of television programs over Sri Lankan ethnic groups?165-166
4.6 What are the factors most signifiantly influence in changing of daily pfestyle due to exposing of Indian television programs166-167
4.7 What are the audience demographic factores most significantly influence the daily pfestyle changes due to exposing of Indian television programs?167
4.8 Are there found long term effects on daily pfestyle changes due to exposing Indian television programs?167-169
4.9 Theoritical imppcations169-170
4.10 Popcy imppcations170-172
4.11 Managerial imppcations172-173
4.12 A communication model and media acculturation173-176
4.13 Limitations of the study176-177
4.14 Future research directions177-180
References180-189
Appendices189-234
Appendix one,Questionnaire189-193
Appendix two,Cronbach's Alpha193-194
Appendix three,Communapties194-195
Appendix four,Corellation metrix195-198
Appendix five,Reprodused corelation198-200
Appendix six,Gazzette notification200-211
Appendix seven,Gazette notification211-220
Appendix eight,BBC news report-1220-222
Appeendix nine,BBC news report 2222-226
Appendix ten,President's speech(UN)226-233
Appendix eleven,paper advertisemants233-234
Pubpcations234-235
Ackwnoledgment235-237