ABSTRACT7-9
摘要9-10
List of Tables10-11
List of Acronyms11-12
Chapter 1 Introduction12-16
1.1 Research Background12-13
1.2 Research Purpose13-14
1.3 Research Significance14-15
1.4 Organization of the Thesis15-16
Chapter 2 Literature Review16-30
2.1 Literature of Code-switching16-25
2.1.1 Definitions of Code-switching16-17
2.1.2 Types of Code-switching17-18
2.1.3 Functions of Code-switching18-20
2.1.4 Approaches to Studies on Code-switching20-25
2.2 Literature of Code-switching in Advertising25-30
2.2.1 Advertising Language25-26
2.2.2 Code-switching in Advertising26-30
Chapter 3 Theoretical Framework30-40
3.1 The Matrix Language Frame Model30-33
3.1.1 Basic Terms in Matrix Language Frame Model30-31
3.1.2 Identification of Matrix Language31-32
3.1.3 Code-switching Constituents Under Matrix Language Frame Model32-33
3.2 Linguistic Adaptation Theory33-40
3.2.1 Focus of Linguistic Adaptation Theory34-35
3.2.2 Properties of Language35-37
3.2.3 Code-switching as Reapzation of Linguistic Adaptation37-40
Chapter 4 Research Method40-46
4.1 General Method40-41
4.2 Data Collection Method41-43
4.3 Data Analysis Method43-46
Chapter 5 Data Statistics and Analysis46-76
5.1 Types of the Data Under Matrix Language Frame Model46-54
5.1.1 Intra-sentential Code-switching46-49
5.1.2 Inter-sentential Code-switching49-53
5.1.3 Diglossia Code-switching53-54
5.2 Distribution Features of the Data54-58
5.2.1 Distribution Features in terms of Grammatical Units55-57
5.2.2 Distribution Features in terms of Structural Complexity57-58
5.3 Motivations of the Data Under Linguistic Adaptation Theory58-76
5.3.1 Adaptation to Linguistic Factors59-62
5.3.2 Adaptation to Social Factors62-67
5.3.3 Adaptation to Psychological Factors67-76
Chapter 6 Conclusion76-80
6.1 Major Findings of the Study76-77
6.2 Limitations and Suggestions77-80
Bibpography80-86
Acknowledgments86-88
Appendix88-94