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阐述分析中英招聘广告体裁比较学术

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摘要:随着当今媒体技术的进展,越来越多的企业采取网上招聘的方式招募新人。这种特殊的语篇——网上招聘广告渐渐进入人们的视野,引起学者的关注。本论文采取的语料均来自两个专业的中外招聘网:www.monster.com和www.zhaopin.com。作者选取中英招聘广告各60篇作为探讨对象。以Bhatia的体裁浅析七个语步为指导,Swales的学术论文摘要的体裁浅析方式和Hasan的GSP方式作为探讨策略,对英汉招聘广告进行浅析,旨在找出它们的共性和差别,探寻其文化,社会和历史背景不同的深层理由,以期对中国公司英文招聘广告的创作有所帮助。探讨结果表明,英文招聘广告有9个语步,其中职位描述和岗位要求是必要语步;中文招聘广告有11个语步,其中职位描述,岗位要求以及是必要语步。英文语步比中文语步灵活多变,中文语步呈现固定的顺序。在对策的利用上,中英招聘广告作家有各自独特的特点。英文招聘广告趋向于以宣传为重心,而中文招聘广告更注重信息的传达。关键词:招聘广告论文体裁浅析论文语步论文比较浅析论文对策论文

    摘要5-6

    Abstract6-7

    List of Abbreviations7-8

    List of Figures8-11

    Chapter One Introduction11-15

    1.1 Background of the Study11

    1.2 Research Methodology11-13

    1.2.1 Research Questions11-12

    1.2.2 Data collection12-13

    1.2.3 Method of Analysis13

    1.3 Organization of the Thesis13-15

    Chapter Two Literature Review15-24

    2.1 Definitions of Genre15-17

    2.2 Overview of Genre Analysis17-21

    2.2.1 Development of Genre Analysis17-18

    2.2.2 Approaches to Genre Analysis18-21

    2.3 Studies on Advertising Texts21-24

    Chapter Three Theoretical Framework24-30

    3.1 Concepts of Communicative Purposes24

    3.2 Move and Step24-25

    3.3 Genre-based Procedures25-27

    3.4 Two Research Models of Genre Analysis27-30

    3.4.1 Swales' CARS Model27-28

    3.4.2 Hasan's GSP Model28-30

    Chapter Four A Contrastive Analysis of Engpsh and Chinese JAs30-59

    4.1 Communicative Purposes of JAs30-31

    4.2 Analvsis of Generic Structures31-43

    4.2.1 Identification of Moves and Steps31-38

    4.2.2 Analysis of Move Structures38-43

    4.3 Analysis of Persuasive Strategies43-59

    Chapter Five Findings and Discussion59-65

    5.1 Similarities of the Two Corpora59-60

    5.2 Differences of the Two Corpora60-62

    5.3 Reasons for the Differences62-65

    Chapter Six Conclusion65-70

    6.1 Summary of the Research65

    6.2 Imppcation for Writing EJAs65-69

    6.3 Limitations and Suggestions for Further Study69-70

    Bibpography70-73

    Acknowledgements73-74

    Appendix One74-79

    Appendix Two79-83

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