本站原创Abstract5-7
摘要7-13
Part 1 Introduction13-17
Part 2 Theoretical Framework and Related Literature17-37
2.1 Theoretical Framework17-27
2.1.1 Conceptual blending theory17-20
2.1.2 Mechani of meaning formation of conceptual blending20-27
2.2 Related Literature27-34
2.2.1 Traditional approaches to metaphor28-29
2.2.2 Cognitive approaches to metaphor29-34
2.3 Study of Metaphor in Advertising34-37
Part 3 Methods37-39
3.1 Introduction37
3.2 Materials37
3.3 Design and Analysis37-38
3.4 Procedure38-39
Part 4 Results39-45
4.1 Findings39-41
4.2 Indications and Suggestions41-45
Part 5 Discussion45-72
5.1 Metaphor and Conceptual Integration45-53
5.1.1 Metaphor and emergent structure45-49
5.1.2 Novel metaphor and entrenchment metaphor blending49-53
5.2 Apppcation of Metaphors in Dress Ads53-57
5.3 Working Mechani of Metaphors in Dress Ads57-72
5.3.1 Construction of metaphors in dress advertising57-61
5.3.2 Recognition61-63
5.3.3 Interpretation of metaphors in dress advertising63-72
Part 6 Conclusion72-76
6.1 Summary72-74
6.2 The Significance of thePaper74-75
6.3 Limitations and Further Research75-76
Bibpography76-79
Pubpshed Paper79-80
Acknowledgements80