摘要2-4
Abstract4-9
Chapter 1 Introduction9-14
1.1 The Research Background and Purpose9-11
1.2 Literature Review11-14
Chapter 2 Concepts of Traditional Chinese Medicine Products14-17
2.1 Definition of Traditional Chinese Medicine Products in China14
2.2 Definition of Traditional Chinese Medicine Products Abroad14-15
2.3 Comparison between Traditional Chinese Medicine and Foreign Botanical Medicine15-17
Chapter 3 Analysis of Current Situation of Traditional Chinese MedicineExportation17-38
3.1 Current Situation of Traditional Chinese Medicine Exportation17-23
3.1.1 General Condition17-19
3.1.2 Product Structure19-21
3.1.3 Market Structure21-23
3.2 Analysis of International Market of Traditional Chinese Medicine23-38
3.2.1 Southeast Asian and Chinese Market24-28
3.2.2 Market in Japan and Korea28-32
3.2.3 North American Market Mainly Based on USA32-34
3.2.4 European Market34-38
Chapter 4 Problems Existing in the Exportation and the Analysis ofReasons38-51
4.1 Problems Existing in the Exportion of Traditional Chinese Medicine38-45
4.1.1 Limited Export Region and Low Market Share38-39
4.1.2 Inappropriate Product Structure39-41
4.1.3 Technical Barriers41-45
4.2 Analysis of Reasors45-51
4.2.1 Cultural Differences between Eastern and Western Countries45-46
4.2.2 Lacking Investment for the Research and Development46-47
4.2.3 Enterprises Lacking International Competitiveness47
4.2.4 Lacking Protection for Intellectual Property47-51
Chapter 5 The Prospects of Traditional Chinese Medicine Exportation51-69
5.1 Competitive Advantages and Opportunities51-54
5.1.1 Abundant Traditional Chinese Medicine Resources51-53
5.1.2 Independent Intellectual Property53
5.1.3 Great Opportunity Brought by Accession tothe WTO53-54
5.1.4 Increasing Market Demand of Traditional Chinese Medicine54
5.2 Suggestions of Promoting the Exportation of Traditional Chinese Medicine54-69
5.2.1 Paying More Attention to the Culture Exchange55-58
5.2.2 Strengthening the Protection for Intellectual Property58-61
5.2.3 Reinforcing the Quapty Management61-62
5.2.4 Keeping Technological Innovation62-64
5.2.5 Protecting Traditional Chinese Medicine Resources64-65
5.2.6 Estabpshing Modern Traditional Chinese Medicine Enterprises65-67
5.2.7 Learning from the Exportation of Kampo Medicine and Korean Oriental Medicine67-69
Chapter 6 Conclusion69-70
References70-73
Acknowledgements73-74