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Abstract: With the rapid development of economy and export-oriented economical pattern adopted in Yunnan province, the express industry grinds to a halt after a fast-growing stage in the past one decade. This paper tries to find approaches to this general issue through identifying critical attributio
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ns from analyzing the current situations. The author of this essay indicates that this plight stems from the inferior capability to make profits in private enterprises and then study how world four express giants do acquire higher profits from targets customers and endure the fiercer competition for sustainable earnings based on SCM (supply chain management). Lastly, suggestions for private express enterprises in Yunnan are proposed in terms of how to position themselves in conformity with the local market and how to improve their service for customers’ satiaction by taking the change of real idea about market as the first priority.