:环境客户满意相关

摘要：在较全面分析网络产品特有的经济特征基础之上，定性与定量分析相的方法，利用AHP法、模糊综合评判及Markov法相的方法，构建出网络经济环境下客户满意度动态分析评价模型。

关键词：网络经济；网络产品；客户满意度；测评；动态分析

中图分类号：F713 文献标识码：A 论文编号：1001-8409（2012）05-0141-04

Dynamic Analysis and Evaluation Model of Customer Satiaction in Network Economic Environment

TU Zhishou

(School of Management, Chongqing Technology and Business University，Chongqing 400067)

Abstract: Based on comprehensive analysis of network products’ unique economic characteristics, using a combination of qualitative and quantitative analysis method, this paper builds up dynamic analysis model of customer satiaction evaluation in the network economic environment for by using AHP, fuzzy comprehensive evaluation and the Markov method.

Key words: network economy; network products; customer satiaction; evaluation; dynamic analysis

1 引言

计算机网络和信息技术的不断发展，一种全新的网络经济模式应运而生了。-以上为可参考的写作提示