本站原创Acknowledgements4-6
Abstract6-7
摘要7-10
Lists of Tables10-11
Chapter Ⅰ Introduction11-20
1.0 Prologue Part11-13
1.1 Prologue Part13-15
1.2 Relevance to Intercultural Communication15-17
1.3 Significance of the Paper and Research Questions17-20
Chapter Ⅱ Literature Review20-38
2.1 An Overview of this Chapter20-21
2.2 Previous Studies on Women of 1930s Shanghai21-30
2.3 Shanghai Women in Contemporary Shanghai30-32
2.4 Previous Studies on Nostalgia and Revival32-36
2.5 Interaction between Visual Culture and Society36-38
Chapter Ⅲ Rationale and Research Methodology38-47
3.1 Overview and Rationale38-40
3.2 Representation and Development of Semiotics40-44
3.3 Power and Body44-47
Chapter Ⅳ Data Analysis and Findings47-63
4.1 The Signified of Women’s Body in the 1930s Shanghai Vive’s Advertisemen47-53
4.1.1 Fashion in 1930s Shanghai and Visual Representation of Qi Pao (旗袍)47-49
4.1.2 The Signified of Women’s Body in the 1930s Shanghai Vive: Semiotic Analysis of the 1930s Advertisement49-53
4.2 The Emergence Mechani of Shanghai Nostalgia53-56
4.2.1 Memory Market in Contemporary Shanghai53-56
4.3 Semiotic Analysis of the Contemporary Shanghi Vive’s Advertisement56-63
4.3.1 Media and Consume Culture56-57
4.3.2 Contemporary Desire of Women in the Frame-The Map of Nostalgia, Consumption and Identity57-63
Chapter Ⅴ Conclusions63-67
5.1 Findings63-65
5.2 Limitations and Suggestions for Future Studies65-67
Notes67-71
References71-77