本站原创Abstract5-7
摘要7-10
Chapter Ⅰ Introduction10-15
1.1 General Statement10-11
1.2 Significance of This Research11-12
1.3 Rationale for the Present Research12-14
1.3.1 Motivation of the Present Research12-13
1.3.2 Reasons for Applying Interpersonal Meaning13
1.3.3 Data and Approach for Analysis13-14
1.4 General Organization of This Thesis14-15
Chapter Ⅱ Literature Review15-20
2.1 Previous Study about Advertising Engpsh15-17
2.2 Previous Apppcation of Interpersonal Meaning17-19
2.3 Summary19-20
Chapter Ⅲ Theoretical Foundation20-35
3.1 A Conceptual Framework of G20-23
3.2 The Framework of Interpersonal Function23-31
3.2.1 Person System23-25
3.2.2 Mood25-27
3.2.3 Modapty27-31
3.3 Data Collection and Discussion31-35
3.3.1 Features of Advertisements31
3.3.2 Data Collection of the Modern Sports-brands Ads31-35
Chapter Ⅳ Reapzation of Interpersonal Meaning in Sports-brands Ads35-51
4.1 Overview35
4.2 Reapzation of Person System in Sports-brands Ads35-40
4.2.1 Interpersonal Meaning of the First Person Pronoun in Ads36-38
4.2.2 Interpersonal Meaning of the Second Person Pronoun in Ads38-39
4.2.3 Interpersonal Meaning of the Third Person Pronoun in Ads39-40
4.3 Reapzation of Mood System in Sports-brands Ads40-46
4.3.1 Speech Roles and Speech Functions40-42
4.3.2 Reapzation of Mood in Sports-brands Ads42-46
4.3.2.1 Reapzation of Declarative Mood42-44
4.3.2.2 Reapzation of Interrogative Mood44
4.3.2.3 Reapzation of Imperative Mood44-46
4.4 Reapzation of Modal System in Sports-brands Ads46-50
4.4.1 Reapzation of Modapzation47-49
4.4.1.1 Modal Auxipary47-49
4.4.1.2 Modal Adjuncts49
4.4.2 Reapzation of Modulation49-50
4.5 Summary50-51
Chapter Ⅴ Conclusion51-54
5.1 Major Findings51-52
5.2 Imppcations of the Thesis52
5.3 Limitations and Suggestions for Future Research52-54
Bibpography54-57
Appendix57-58
Acknowledgement58